WPDownUnder has given the Smoked by Windows Phone campaign which originated out of CES 2012 plenty off coverage here. The Microsoft videos uploaded to YouTube, feature the “face” of Windows Phone, Ben Rudolph (aka @BenThePCGuy) taking on all manner of modern smartphones and demonstrating the intuitive, fast and easy-to-use UI of Windows Phone at work. Whether it’s taking photo’s and uploading to Facebook, finding local points of interest and getting directions, status updates to Twitter etc, Ben proves that WP7 is no slouch, taking on all the big modern smartphones and leaving them in his wake. They nearly all get #SmokedByWindowsPhone !
For those that might have missed our earlier coverage of Ben smoking the opposition at CES, you can review these videos here. Since then, Ben and the MS team have taken the campaign on the road, with a Southern Californian roadshow to Microsoft Stores. You can track how these went over at the official US Microsoft Windows Phone Blog;
With the campaign resonating with viewers and the Windows Phone community, in Microsoft’s recently launched User Voice feedback forum for ideas and suggestions on the promotion and Advertising of Windows Phone, turning this initiative into a full-blown advertising campaign topped the suggestions in community votes.
Well it seems Microsoft have listened. Earlier this week Ben confirmed via a new Blog post that Microsoft are rolling out a Web Advertising campaign featuring #SmokedByWindowsPhone to a variety of tech sites:
“You asked, and we listened. We’re flipping the switch on a brand new digital ad series starting today!
On your favorite sites like CNET, Forbes.com, Entertainment Tonight, Geek.com, and Daily Candy (and more) you’ll find 15 and 30 second clips of Windows Phone taking on the competition. Here’s a sample of what you’ll see…” Ben Rudolph MS Blog.
There is also a Facebook page for the campaign, where you can download a background or lock screen for your device (here), see the latest Ads and monitor the Twitter hashtag #SmokedByWindowsPhone. As for the video’s here’s a couple of them below and a LMAO imitation ad by Samsung which is just so bad, in so many ways!
SAMSUNG GALAXY NOTE EPIC FAIL, IMITATION CAMPAIGN – “S**t! Look…OMG….a…STYLUS!” ROFL.