Well today is the day! After numerous overseas feature public events, from the UK to Denmark and Poland - Nokia will finally kick-off their major Australian PR activity; #LumiaLive to accompany the Lumia launch across all Telco’s and major retailers earlier this month. What do they have install for the public? Well – if you are in Martin Place Sydney today, you can see for yourself! Not only can you see for yourself – you can actually put yourself right into the heart of the action in Australia’s largest ever Augmented Reality experience.
Step up to the Nokia mat – and with sensors and Kinect capture powered by XBOX, choose the Metro tile to launch an interactive experience that the assembled crowd and you can watch on a huge 12 square metre screen. Do you feel like a dance-off with Australia’s Got Talent and now local recording star Timomatic? Just step onto the Nokia Music tile and you can do your best.
Or you can step on the Drive tile – and watch in amazement as a kangaroo trying to find its way back to Uluru appears beside you for you to interact with. Feel more like a game, step on that tile and be prepared to see an Angry Bird character materialise? Are you ready to launch it – and what will happen if you do?
The interactive experience positions the Lumia 800, Nokia’s premiere Australian launch device with the Windows Phone 7.5 (Mango) OS as like something you have never seen before in Australia. Cutting edge design, innovation and engineering – in both Nokia’s award-winning hardware and services like the free Nokia Music, Nokia Drive & Nokia Maps – along with the brilliance of Microsoft’s new smartphone platform. Nokia’s head of Marketing, Jolaine Boyd advised:
“Nokia Lumia is a completely new proposition from Nokia and getting people to experience and judge the phone for themselves is key. What we love about this stunt is that it allows people to experience some of the great features of the phone in a new and exciting way,” she said.
The Augmented Reality experience – similar to the YouTube smash from Lynx in London (link) works by: “pulling graphics out of a screen or computer display and integrating them into real-world scenarios. The technology blurs the line between what’s real and what’s computer-generated by enhancing what people see or hear” as described by Nokia Australia.
“I was pumped about working with Nokia on this project. I loved the idea of combining cutting-edge technology like Augmented Reality with my passion for music and dance.
The footage was filmed in a studio and we experimented with a range of dance moves, both free-style and choreographed. It’s pretty amazing to see it all come together like that on the big screen,” he said.
The soundtrack to the interactive dance-off experience is his appropriately titled debut Single – “Set it Off” (available in Nokia Music and Zune Pass) and follows on from his performances in ‘So you think you can dance’ and ‘Australia’s got talent’.
(YouTube footage courtesy Australia’s Got Talent)
If you are going to be in or around Martin Place in Sydney today – make sure you check out this great interactive experience and give it a shot. Time’s / sessions for today are:
- 7:00am to 11:00am
- 11:00am to 3:00pm &
- 3:00pm to 7:00pm
Don’t miss this chance to experience the “Amazing Everyday” with the Nokia Lumia 800 and Windows Phone. If you need directions, check this map – and then head to Martin Place. Make sure you check out all our coverage of the Media launch for the Nokia Lumia range here – and our exclusive Australian buying guide for the Lumia smartphones with pricing, colours, availability etc here.
All the pics and video from the event – and other details will be updated on Nokia Australia’s YouTube channel – and their Facebook page – with daily twitter coverage via the Twitter hashtag #Lumialive.
And of course – WPDownUnder will continue to keep you up to date with this event, and the Melbourne and Brisbane scheduled Augmented Reality tours as well (more info). It’s going to be a great experience for those lucky enough to attend – and a brilliant PR moment for Windows Phone Down Under!