Preview: Nokia Australia to brief Sydney Media on new Lumia devices tomorrow.

Following on from our earlier post where WPDownUnder reported a solid start to Nokia’s Australian Windows Phone debut – this week will see the much awaited media release confirming an expansion of their device line-up for our shores. Whilst the Lumia 610 and flagship Lumia 900 have been announced and released in selected overseas markets, tomorrow in Sydney Nokia are holding an exclusive Media event to provide updates on their Lumia range for the Australia. WPDownUnder has been keeping our ears to the ground of late…and thought we’d speculate on what tomorrow – and beyond – may bring!

In the US – the Lumia 900 is literally selling like hotcakes and is by far the most successful WP7 device launched to date. It has won a best-at-show awards at CES2012, been accorded “hero” status by ATT – with Sales staff all using the device as their day-to-day phone and most recently confirmed as seeing demand levels pushing Nokia’s production facilities to the max! Helping this in the US has been an extremely incentivized launch price on contract, under that of competing top-end devices on Android and iOS platforms. Prior polls at WPDownUnder have also confirmed extraordinarily high interest levels by our readers, over and above any other Gen2+ Windows Phone handset.

Meanwhile the Lumia 610, arguably a more important device for Nokia in many markets – including Australia – is an entry-level device which extends the Lumia range into lower price brackets and broader consumer reach. With the only non-amoled (correction – the 710 is also non-amoled) screen currently in the Lumia range, it also features a slower CPU, reduced memory – but still runs the Windows Phone OS, launching with the forthcoming Tango update specifically to accommodate lower-spec handsets. With the potential to bring Windows Phone into the pre-paid device price range – and extend retail into major outlets like BigW, K-Mart, Target etc - the Lumia 610 with its price-to-features offering may well be an enticing option for those taking-up their first smartphone offering better value than most Android devices in its price bracket.

Being Melbourne based and not attending the Nokia event - we thought we would share what we know, and what we suspect will be announced tomorrow:

Lumia 610:

KNOWN:

  • The device will be available as one model – capable of multi-band NextG/3G on any Australian Carrier (ie 850/900Mhz WCDMA 3G in the one unit unlike the Lumia 710 and 800 before it).

WPDownUnder Tips:

  • We expect the Lumia 610 will be announced on VODAFONE for launch, and probably TELSTRA as well.
  • We do not anticipate it being ranged by OPTUS – and are not sure on VIRGIN (probably also a no).
  • The RRP for the Lumia 610 should land around the $299 mark. The 710 launched at $379, and sells outright for just under $330 – a discount off RRP of around 13.5%. This should see the Lumia 610 hit around the $250 outright sell price, or even lower if pushed hard by the retail channel.

Lumia 900:

KNOWN:

  • The device will also be available as one model – capable of multi-band NextG/3G on any Australian Carrier (ie 850/900Mhz WCDMA 3G).
  • Importantly, the Lumia 900 Australian model will be a HSPA+ device, capable of the highest 3G speeds possible (depending on carrier technology) in Australia. It will not be sold as, or work on the new (limited coverage) 4G 1800Mhz bands with local carriers.

WPDownUnder Tips:

  • We expect the Lumia 900 will be exclusively announced on the OPTUS network for launch.
  • Furthermore, we believe that this device will be a “flagship” device for OPTUS, who will simultaneously or shortly thereafter announce the switching-on/launch of their HSPA+ network availability for East Coast Australian capital cities following on from the earlier trial in Newcastle.
  • We are of the firm opinion that TELSTRA will NOT range the Lumia 900. On the surface, it appears their focus is in pushing 4G 1800Mhz capacity and relieving some of the arising 3G 850 Mhz congestion issues they have seen with the rapid growth in their mobile smartphone device segment.
  • Our guesstimate on the RRP for the Lumia is to land on or a little over the initial Lumia 800 launch RRP of $699 – leading to a street outright price of a just over the $600 mark (the Lumia 800 is now regularly seen around the $500 mark).

Another tip for readers – with this much time now lapsed waiting on the Lumia 800/710 firmware/software update from Nokia to enable Tethering/Internet Connection Sharing (ICS) support – WPDownUnder think we will be waiting a little longer. With carriers reluctant to test and support regular device updates, it’s probably a fair bet that this functionality will now not role out unitl the Tango update hits existing devices. Our bet, this will be announced/launched by MS in June. So if this is a drop-dead feature for you, you may be waiting another 4-6 weeks…

So there you have it. Some knowns and some unknowns, but guesses at what might be confirmed by Nokia in Sydney tomorrow. If you are at the event, and have some news or confirmation – make sure you give me a shout out via Twitter or comments here to prove us wrong or right.

And of course, to quote a power-broker and intellectual – former advisor to the most powerful position in the world:

“We also know there are known unknowns; that is to say we know there are some things we do not know. But there are also unknown unknowns – there are things we do not know we don’t know”

:D Sheeds.

 

 

 

  • dazza

    if the 900 doesnt support the telstra 4g network then there is no reason for me to buy this in australia when i can import the thing for $500, i think it wont be $600 outright i think it will be 799rrp so will get bumped down to 700 here, thats what i think it will be

    • http://www.wpdownunder.com/ Sheeds

      That was my original thought when the Lumia 800 launched…however now the wholesale price has apparently fallen, not long after launch – so they can’t price differentiate the 2 devices too far methinks….you may well be right.

    • AS147

      I couldn’t agree with Dazza more. This not appearing on Australia’s largest Telco makes no sense if Nokia and MS want this to be a success. I will now either buy the 900 abroad or even worse wait till WP8. Our company has many execs and other users waiting for the 900 and we are with Telstra so there is a bunch of enterprise (long term) customers that will go the iPhone or Android route!
      I only hope you are wrong.

  • jamsjordn

    Surely Telstra just has to get Nokia to change the hardware to support 4G and with the strong sales of the 900 and Telstra’s large marketshare filled with people willing to pay for premium (kind of the AT&T of Australia) Nokia would be foolish to refuse. However I doubt it will be available as quickly as the 610. I like your theory on optus however most of the public push for the 800 i saw was either pure nokia or optus and I don’t think they would have pushed so hard if they wanted such an impact with the 900.
    I guess we will see though.

  • Narna

    What?? I just ordered a Titan! Oh well, at least I know it’ll be good and actually in my hands within days.

  • http://www.wpdownunder.com/ Sheeds

    @PCWorldAu and @bosco08 wrote a good piece explaining HSPA+ here :) http://www.pcworld.idg.com.au/article/424210/nokia_lumia_900_definitely_heading_australia/

  • Adam

    I was recently in the US and went to an AT&T store just to look at the Lumia 900. What a phone! Let’s hope it not limited just to Optus – what a waste that would be…

  • kaze

    Bought the lumia 900 off mobicity. Awesome device can’t wait to get rid of the Rodgers Canadian firmware though. Cannot use internet sharing. Somehow picks up 4g tho.

  • Pingback: Will Telstra skip Nokia’s Lumia 900? | Delimiter

  • Barto

    whats going on?? yesterday there were reports everywhere about todays Nokia launch…. today nothing??? not one report on what actually happened at todays launch???? come on???

    • http://www.wpdownunder.com/ Sheeds

      It’s on NOW – It is apparantly a Cocktail launch. Check Twitter hastag #LumiaLounge

      • Barto

        not on twitter :(

        • AS147

          I am not a Twitter person so I may be missing this but I have found a bunch of tweets started regarding the event but they aren’t saying anything current!? This twitter thing is crap all it is is people saying the same thing again and again i.e. “I am at the #lumialounge event” Big DEAL – announce something already ! Or at least say when something might be announced or even start !?
          Twitter – huh crap !

  • AK

    http://www.theaustralian.com.au/australian-it/exec-tech/nokia-releases-more-lumia-windows-smartphones-in-australia/story-e6frgazf-1226359930774

    Nokia says the Lumia 900 will be available in June from Optus for $0 upfront on the $60 Optus Plan, and from major retailers for a recommended price of $699.

    • AS147

      thanks AK, however it is not great news as Telstra won’t be ranging the device and as there are more potential customers on that network the story isn’t as good as it should’ve could’ve been
      It limits the size of the potential success right from the start. Lets hope it goes well regardless.

  • AK
    • AS147

      Thanks AK really good feedback. It would be great if Amazon and other e-tailers were responsible for a significant of mobile phone purchases but the truth is that the majority of phones are purchased in the telco store currently.
      Still its a great record of feedback.