New Nokia Lumia Ads focus on Life with Live Tiles.

Nearly every Windows Phone customer knows the simplicity and power of Live Tiles. Live Tiles are at the heart of the Windows Phone user experience. They bring the information that you want, to you, directly to your home screen without the need to navigate through menus or even launch apps. They are connected, soical, informative and in many cases even fully cusotmisable by the user (with a clever Dev behind the App design and execution). And yet many of the promotions by OEM’s and Carriers have either under-emphasised this key feature, or even failed to capture it.