Only a few months ago, ABC Australia – yes the ABC we have been holding to account over their continued lack of Windows Phone support – released a new Tablet-only News and Current Affairs + Light entertainment App; The Brief. Initially launching in May 2014 on iPad – it made it’s way onto select Android tablet devices in July. Last month we confirmed that ABC Australia was working on it’s first Windows App (excluding Xbox) – with a planned release for Windows 8.1 touch devices.
That day has come.
Launching today in the Windows 8.1 store – “The Brief” can now be accessed for Windows RT and 8.1 Touch devices. The App is aimed at Surface Pro 2+ level performance in Windows tablets – however is available for ARM – and worked OK in initial tests tonight on our Gen1 Surface RT, if not slowly. Microsoft ecosystem users have the added bonus of being able to run it on their 8.1 desktops, even if you don’t have a touch screen and with a warning that it may not be an optimised experience.
Based on the ABC FAQ:
Windows 8 market penetration is growing in Australia. The Surface tablets, especially on past retail sales discounts, have sold very well to the education segment in Australia. Earlier this year we reported on the share of Surface device visits to the ABC website iView service – where it ranked very highly in ABC official stats. This does not excuse their absolute failure to consider WP Apps objectively – however we are right behind their Windows 8 effort and the speed with which it has come about.
As an App – it is important to remember that it is a V1 effort, not just for the App – but for the OS as well. So let’s get behind it and grab it from the store, put it on our devices and give the team some feedback on what we like and what we want to see improved! The Android App is showing as 500-1000 downloads in Google Play. I think we can do better than that folks!
Now back to normal WP ABC #OurABCToo transmissions.